London Design Silver

2025

Beneath emotion

Entrant Company

China Jiliang University/ Macau University of Science and Technology

Category

Conceptual Design - Gaming, AR & VR

Client's Name

Country / Region

China

Can humans define their “true selves” when implantable chips can directly modify dopamine pathways? Real-world neural enhancement technology could become a new tool for social control.

The context of the project is set in a future where the maturation of brain-computer interface technology and algorithmic optimization are attempting to reconfigure human communication in binary code. The project aims to make people understand that the irrational part of the human being is the biomarker that identifies the self in the digital flood, that technology should deliberately retain its flaws, that the endgame of technological evolution should not be a flawless human-machine symbiosis, and that the value of emotional redundancy is emphasized. In the perfect code, “flaws” are the last vital signs.

The project has set up an interaction part in the vr space, and currently we can use TD to realize this part of the interaction function. Monitor human emotions and use them to visualize the wind blowing through the binary grass, which has no ripples of its own, with some animation to show the value of emotional redundancy. And then there will be a game, the game is divided into two parts, the first part of the maze consists of the player's emotions and changes, and the latter is the need for players to control their own emotions to defeat the final boss.

Credits

China Jiliang University
Zeng Qianrong
Macau University of Science and Technology
Zhang Jingnan
More Silver Winners
UX Design
2025
London Design Awards - Relink AI

Entrant Company

Rita Ling Design

Category

User Experience Design (UX) - Work & Productivity

Packaging
2025
London Design Awards - Powerful Gorilla • Joy Chew

Entrant Company

Nanjing JoyTech Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Interior
2025
London Design Awards - Luting Hotel, Zhuzhou, Hunan
N/A

Entrant Company

Martin Zeng

Category

Interior Design - Hotels & Resorts

Architectural
2025
London Design Awards - What Cheer Flower Farm

Entrant Company

Haoyu Li, Xiaoqi Shen, Yuanyuan Cao

Category

Architectural Design - Conceptual