London Design Platinum

2025

石家庄摇滚之城ROCK HOME TOWN

Entrant Company

石家庄市晏钧设计有限公司

Category

Communication Design - Public Branding

Client's Name

Country / Region

China

标志以石家庄廓形图为原型、融合直译英文ROCK HOME TOWN及汉字“石”两大主要元素,中西兼容,打造这座坚实而又年轻的城市真(石)实之心:这颗鲜红的、跳动着的、澎湃炙热的摇滚之心,跳动着石家庄人那份喷薄而出的力量感。遒劲有力的字体与严谨细致的结构,似磐石般坚韧,如钻石般璀璨,是城市更新发展石家庄人凝心聚力勤勉尽责、共创美好生活的精神写照。石家庄——摇滚之乡,正在用开放与包容的胸怀拥抱世界,用时不我待只争朝夕的拼搏赶赴时代潮头。在这片辽阔的华北平原大地上,城市与人民在摇滚中共生,尽情绽放出年轻而又旺盛的生命力。The logo takes the outline of Shijiazhuang as its prototype, integrating the literal translation of ROCK HOME TOWN in English and the Chinese character "石". It embodies a perfect blend of the East and the West, creating the true heart of this solid yet youthful city: a vivid, beating, and fiery rock heart, pulsating with the powerful energy of the people of Shijiazhuang. The strong and forceful font and the rigorous and detailed structure are as tough as a boulder and as brilliant as a diamond, which perfectly reflects the spirit of the people of Shijiazhuang, who are committed to urban renewal and development, work diligently and responsibly, and strive to create a better life together. Shijiazhuang, the hometown of rock music, is embracing the world with an open and inclusive mind, and striving to keep pace with the times with unwavering perseverance. On this vast land of the North China Plain, the city and its people coexist in rock music, fully releasing their youthful and exuberant vitality.

Credits

石家庄市晏钧设计有限公司
晏钧设计
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