2025
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Client's Name
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「屋上AU DESSOUS」is a long-term rental apartment brand for urban youth, distinguishing itself from traditional long-term rentals by focusing on the "community-oriented model" for young city dwellers. It is dedicated to creating the "Rooftop Project - Freedom in the Decaying Land," using cities as its platform. In the future phases of the brand's vision, it will also develop a series of 「屋上AU DESSOUS」culture-centric offerings primarily for the youth, including but not limited to “Wei Ji,” “LIWEHOUSE” as an independent brand, and “Trendy Play, Eat, and Drink.” 「屋上AU DESSOUS」 is more than just a long-term rental; it is a cultural space for urban youth. Here, personal spaces extend beyond the private domain to connect with people, communities, and lifestyles, making "home" no longer confined within the front door but connected to new, more open, and diverse possibilities. From our brand research, we have distilled three key characteristics: "quality, openness, and vitality."
Credits
Entrant Company
Nuon Medical
Category
Packaging Design - B2B Packaging
Entrant Company
Chongqing Jiji Chun Technology Co.,Ltd.
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Product Design - AI-Integrated Devices
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Beijing Jingdong Century Trading Co., Ltd
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Packaging Design - Baby & Children