London Design Gold

2025

Magic Cube

Entrant Company

Superplus Studio

Category

User Experience Design (UX) - Art

Client's Name

Country / Region

China

Magic Cube is a lighting installation for public spaces blending creative interaction with emotional expression. Its design concept stems from a modern interpretation of the philosophy "Round Sky and Square Earth". Through a unique audio-visual interactive experience, it provides modern urbanites with an immersive space to find moments of tranquility in their busy lives, relieving stress and experiencing the charm of art.



The main structure ingeniously combines a metal frame with a circular design, exuding a sleek and modern aesthetic. A large circular halo atop represents completeness and infinity, emitting a soft yellow glow to create a warm and mysterious atmosphere. The internal metal frame is simple yet robust, contrasting with the smoothness of the halo to display geometric beauty, while also adding depth and layers. The square geometric lines at the bottom symbolize stability, providing a solid foundation for the overall design. This approach not only aligns with the traditional philosophical concept of "Round Sky and Square Earth" but also achieves a perfect fusion of modern design and traditional culture.



At the center lies a glowing cushion, the core of interaction, inviting visitors to take a seat, close eyes, make wishes, and then speak their thoughts into the microphone. The lights respond dynamically to vocal intensity—louder voices make the lights rotate faster. This interactive design enhances the playful appeal and makes people feel as if their wishes are twinkling as stars in the space while expressing themselves, offering a unique visual and emotional experience.



Beyond crafting enchanting artistic scenery for spaces like exhibition halls and galleries, Magic Cube adapts effortlessly to urban streets, parks, and other public spaces. It enriches the urban landscape with artistic allure, allowing people to experience the harmonious unity of art and nature during interaction.

Credits

Zhang Long
Zhao Hongyu
Li Xiao
Cai Yajiao
Wang Yuanyuan
Huang Yitong
More Gold Winners
Interior
2025
London Design Awards - Bharatanatyam
Private Client

Entrant Company

Nanyan Chen

Category

Interior Design - Residential 

Interior
2025
London Design Awards - Tian Feng Jin Du

Entrant Company

Goodlinks Design

Category

Interior Design - Residential 

Product
2025
London Design Awards - BALEY-K6

Entrant Company

Fujian BALEY Electroacoustic Sound Technology Ltd

Category

Product Design - Music, Audio & Sound

Communication
2025
London Design Awards - The 23rd Hsinchu City Art Exhibition

Entrant Company

Cultural Affairs Bureau of Hsinchu City

Category

Communication Design - Poster (Single)