London Design Platinum

2025

BAY de PONY

Entrant

华润置地(深圳)发展有限公司

Category

Architectural Design - Public Art & Public Art Installation

Client's Name

SHENZHEN BAY MIXC

Country / Region

China

About The Entry

SHENZHEN BAY MIXC, situated in the core area of Houhai, Shenzhen, represents a new-generation benchmark for high-end urban lifestyle commerce within a mixed-use complex. Together with its neighboring iconic landmarks, it forms a "super mixed-use ecosystem", including China Resources Tower (Spring Bamboo), Shenzhen Bay Sports Center (Spring Cocoon), Shenzhen Bay Culture Plaza, Shenzhen Bay Andaz Hotel, and luxury residential complexes.

Phase I of the project curates an unparalleled luxury experience, housing over 60 international luxury brands such as CHANEL, LOUIS VUITTON, HERMES, DIOR, GUCCI, and Cartier. It further elevates urban living with meticulously selected upscale dining venues, flagship cinemas, and three signature zones: Front Margin Bookstore (a cultural hub), MixC Foodie Collection (a gourmet destination), and an Art Center.

By integrating Phase I and II, SHENZHEN BAY MIXC harmonizes commerce and culture, positioning itself as a global exemplar of bay-area commercial development. This synergy of luxury retail, lifestyle services, and artistic spaces redefines the concept of urban sophistication, setting a new standard for high-end mixed-use destinations worldwide.

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