London Design Gold

2025

PVR INOX CALENDAR

Entrant Company

Tree Design Pvt. Ltd.

Category

Communication Design - Calendar

Client's Name

PVR INOX CINEMAS

Country / Region

India

BACKGROUND:

PVR INOX Cinemas, India’s largest film exhibition company with 1,708 screens across 361 properties in 115 cities, sought to create a calendar that was more than a date tracker—an artistic statement that embodied cinema’s storytelling legacy.



CREATIVE IDEA:

Instead of a conventional calendar, we designed ‘An Ode to the White Page from the Silver Screen’— a limited-edition book celebrating literary masterpieces that became iconic films.At its core are 12 electroplated brass bookmarks, each a miniature art piece reflecting a book’s journey to film. These function as:

• A collectible calendar that integrates art and function.

• A cinematic keepsake with etched illustrations.

• A storytelling device with trivia on books and films.

The art direction ensured that every element—from typography to illustration, material to finish—worked harmoniously to create a visually striking and tactile experience.



EXECUTION:

BOOKMARKS

• Material: 0.4mm gold & silver electroplated brass plates.

• Illustration Style: Etching-inspired compositions with contour lines, blending classic book aesthetics with cinematic visuals.

• Printing: UV inkjet printing (6 colors + lacquer coating).

• Lacquering: Dual opacity white ink for depth and contrast.

BOOK

• Cover: A layered illustration collage representing multiple books and their respective movies, silver met sheets, hardbound, HP Indigo 10000 press (4 colors + white).

• Inner Pages:- Karess Wove Oyster 250 gsm for a classic, tactile feel.- MyWild 450 gsm inlays for volume and bookmark housing.- Single-color offset printing with anilox coating for a refined, vintage effect.

PACKAGING

• Envelope: 350 gsm SBS Board with gold foiling & embossed PVR INOX logo.

• Fabrication: CNC brass blocks for embossing, seamless die-cutting, and hand assembly.

Credits

CHIEF CREATIVE OFFICER
ARNAB CHATTERJEE
CHIEF CREATIVE OFFICER
KAPIL DHAWAN
CREATIVE DIRECTOR
ANIRUDH VERMA
ART DIRECTOR
NIKHIL KULKARNI
ART DIRECTOR
UDAYAN MONDAL
ART DIRECTOR
BARUN SANTRA
ART DIRECTOR
DILIP KUMAR
ART DIRECTOR
CHANDRA PRAKASH
ILLUSTRATOR
ARUN PRIYA GAUTAM
ART DIRECTOR
GOUTAM SANTRA
COPY WRITER
UDIT SEN
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