London Design Silver

2025

Echoes of the butterfly

Entrant Company

University of St Andrews

Category

Conceptual Design - Flora & Fauna

Client's Name

Changchang Wang

Country / Region

China

Echoes of the Butterfly is a multi-sensory interactive installation that fuses ecological narrative with tangible design. It draws inspiration from the Large Blue Butterfly of the UK—a species that once quietly disappeared from the natural world, only to re-emerge through the interplay of human care and nature’s resilience.



The work is built on a dual-Arduino system featuring two parts: a historical visualization controlled by a sliding potentiometer displays population shifts through synchronized LEDs, light bars, sound and OLED text; a future interaction mode invites participants to simulate environmental choices using a pesticide dial and a moisture sensor. The motions—or stillness—of five symbolic butterflies reflect the system’s real-time ecological response.



Echoes of the Butterfly is not just a tribute to what was lost,

but a quiet invitation to imagine what could still be saved.

In every flicker of light and flap of wings,

the work asks: how will we choose to echo in the world we share?



The piece also echoes the United Nations Sustainable Development Goals (SDGs), particularly in biodiversity conservation and environmentally responsible interaction, using design as a poetic call toward real-world ecological awareness.

Credits

University of St Andrews
Changchang Wang
More Silver Winners
Communication
2025
London Design Awards - ANTENG

Entrant Company

ZHEJIANG ANTENG SAFETY PROTECTION EQUIPMENT CO.,LTD

Category

Communication Design - LOGO Design

Product
2025
London Design Awards - Children’s Reversible Pure Cotton Winter Coat & Vest Series
Shenzhen PurCotton Technology Co., Ltd.

Entrant Company

Shenzhen PurCotton Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Product
2025
London Design Awards - Libon Camellia • Waterlight Cotton - Dreamy

Entrant Company

Shanghai Libon Home Furnishings Co., Ltd

Category

Product Design - Bedding & Sleep Products

UX Design
2025
London Design Awards - CloudTour

Entrant Company

Xuanyi Li

Category

User Experience Design (UX) - Services & Utilities