London Design Silver

2025

Echoes of the butterfly

Entrant Company

University of St Andrews

Category

Conceptual Design - Flora & Fauna

Client's Name

Changchang Wang

Country / Region

China

Echoes of the Butterfly is a multi-sensory interactive installation that fuses ecological narrative with tangible design. It draws inspiration from the Large Blue Butterfly of the UK—a species that once quietly disappeared from the natural world, only to re-emerge through the interplay of human care and nature’s resilience.



The work is built on a dual-Arduino system featuring two parts: a historical visualization controlled by a sliding potentiometer displays population shifts through synchronized LEDs, light bars, sound and OLED text; a future interaction mode invites participants to simulate environmental choices using a pesticide dial and a moisture sensor. The motions—or stillness—of five symbolic butterflies reflect the system’s real-time ecological response.



Echoes of the Butterfly is not just a tribute to what was lost,

but a quiet invitation to imagine what could still be saved.

In every flicker of light and flap of wings,

the work asks: how will we choose to echo in the world we share?



The piece also echoes the United Nations Sustainable Development Goals (SDGs), particularly in biodiversity conservation and environmentally responsible interaction, using design as a poetic call toward real-world ecological awareness.

Credits

University of St Andrews
Changchang Wang
More Silver Winners
Architectural
2025
London Design Awards - Re-Bridge

Entrant Company

Jiming Bai, Yifan Zhang, Yuejun Han, Yinong Ge

Category

Architectural Design - Rebirth Project

Product
2025
London Design Awards - Roam SodaTop™

Entrant Company

Roam

Category

Product Design - Kitchen Accessories / Appliances

Product
2025
London Design Awards - London Harrington Jacket

Entrant Company

Wuxi Lingluo Garment Technology Co., Ltd

Category

Product Design - Fashion

Communication
2025
London Design Awards - Shu Jin Yun Shang

Entrant Company

Hubei University

Category

Communication Design - New Category