London Design Silver

2025

Bath Brush

Entrant Company

Henan Sujie Daily Necessities Co., Ltd.

Category

Product Design - Personal Care

Client's Name

Henan Sujie Daily Necessities Co., Ltd.

Country / Region

China

This bath brush, with an innovative structural design, effectively tackles the time-consuming and labor-intensive cleaning of traditional bath towels, aiming to provide users with a more relaxed and efficient bathing experience. It features a modular design comprising a main body and replaceable exfoliating cloth. The main body is built with a rounded brush head and a short handle. Both the head diameter and the arced handle are ergonomically shaped to perfectly fit the hand's contour, which ensures a secure grip and comfortable pressure for all hand sizes, allowing for a fatigue-free experience during use. The rounded head naturally conforms to the contours of body, ensuring even cleaning contact to improve cleaning efficiency and comfort.

To further enhance the user experience, it is equipped with two interchangeable exfoliating cloths in distinct textures: coarse-grit and fine-grit. Thanks to the patented snap-lock system, switching between them is a breeze, empowering users to customize their care for any skin type, from sensitive and delicate skin to oily skin. Additionally, the brush head features a built-in massage foam layer with 3D nodes, which increases friction for a more effective cleansing and provides a gentle massage, offering a dual benefits of cleaning and skin care. This transforms every bath into a relaxing ritual for both body and mind.

The product features a form crafted with soft, rounded curves, finished in a palette of desaturated, neutral tones such as light gray, blush pink, and white, evoking a sense of cleanliness, comfort, and softness, allowing it to integrate naturally into any modern bathroom space.

Credits

Henan Sujie Daily Necessities Co., Ltd.
Kang Chen
Henan Sujie Daily Necessities Co., Ltd.
Shasha Chen
More Silver Winners
UI Design
2025
London Design Awards - Avanade Intelligent Garden
RHS Chelsea Flower Show 2025

Entrant Company

Avanade UKS

Category

User Interface Design (UI) - User Interface

Interior
2025
London Design Awards - Veiled Dawn

Entrant Company

Future Life Interior Design

Category

Interior Design - Residential 

Architectural
2025
London Design Awards - Between Roar & Veil: Transforming Highway to Walkable Realm

Entrant Company

Personal Project

Category

Architectural Design - Infrastructure

UX Design
2025
London Design Awards - NuseAI

Entrant Company

GRYM Studio

Category

User Experience Design (UX) - Best Use of AI & Machine Learning