London Design Silver

2025

Gamified Design of Chinese Folk Culture

Entrant Company

NetEase(HangZhou)Network Co Ltd

Category

User Experience Design (UX) - Games - Multiplayer

Client's Name

Country / Region

China

The Chinese lunar calendar system, the 24 solar terms, and traditional festivals embody the Chinese nation's reverence for nature and the inheritance of history. These cultural codes spanning thousands of years not only carry the philosophical wisdom of the unity of man and nature, but also build a unique dimension of time cognition in Chinese civilization, and accumulate the wisdom and historical precipitation of agricultural civilization for thousands of years.

As the creative team of the Three Kingdoms-themed sandbox strategy mobile game "Infinite Borders", we have always been committed to creating an immersive Three Kingdoms humanities universe. This proposal uses "time" as the design clue, connecting China's traditional 24 solar terms, four seasons and traditional Chinese festivals into a design system covering the entire game - the game world will change synchronously with the flow of real solar terms, and through the dynamic four-season theme interface and 24 solar terms illustrations, a "perceptible cultural clock" will be constructed.

Credits

Guofeng Huang
Sen Lin
Shuo Lin
Jingwen Chen
KaiMing Li
Jerry Liu
Weilan Guo
Yifeng Yin
Weijie Chen
Yuwen Guo
zhaoyang Wang
Zhihai Zhuang
Lei Huang
YingLi
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