London Design Silver

2025

RUI SPACETIME Concept Store

Entrant

LubanEra·Design

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Drawing inspiration from the dynamic trajectory of an arrow piercing through the air, the design transforms this fleeting motion into a powerful spatial symbol. It embodies not only the precision of industrial design, but also RUI SPACETIME’s narrative ambition to freeze fleeting moments into eternity. Each garment becomes a vessel traversing time, where the aesthetics of the “bow and arrow” create a poetic dialogue between people and space, materiality and time.

The stark coolness of metallic “arrowheads,” the warm tactility of red travertine, and the coarse granularity of resin-bound stone create a compelling tension between strength and softness in the space. This material contradiction generates a rough tension, channeling nature’s raw energy into a retail setting. The rigid “bow” becomes the skeleton of time, while the soft garment fabric adds to the texture of the space. Garments hung on the “bowstring” appear to float, catching the gleam of metal that traces the passage of time. As a mediator, each piece of clothing crystallizes the precise moment where tension meets balance. These design strategies create a compelling and competitive brand identity, fostering emotional and intuitive resonance with consumers.

Within this uniquely crafted space, consumers encounter their truest selves—free from external constraints and embraced by a setting that holds both the vastness of the cosmos and the privacy of introspection. Here, boundaries dissolve, and each individual becomes part of a quiet dialogue with time and space, catching a glimpse of the truest inner self.

The motion of an “arrow” leaving the “bowstring” is eternally captured in the space, reshaping the spatial fabric. Its trajectory transforms into the guiding play of light and shadow, casting imprints of time across the floor. Suspended garments, like floating slices of time and space, rise and fall with the rhythm of bowstring-like rails, mirroring celestial movement. Here, the interplay between the tangible and the intangible generates a philosophical impact, immersing every visitor in a profound dual resonance—both physically and spiritually.

Credits

Chief designer
Hongbo Chen
Design team
Zhang Le
Design team
Liu Zhixin
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