London Design Gold

2025

Huadu Industrialization Digital Platform Exhibition Center

Entrant Company

Guangzhou Zealwon Technology Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

The "City in the Clouds" concept creates an immersive exhibition through seamless digital-physical integration. Advanced multimedia technologies—including dynamic lighting, mechanical matrix displays, and naked-eye 3D projections—flow across five interconnected zones, creating a layered digital journey. Following the narrative arc of "value discovery→creation→sharing," the space guides visitors from understanding digital fundamentals to exploring industrial ecosystems, ultimately inviting them to participate in collaborative creation. The space features technology-inspired curved architecture finished in metallic matte gray as its structural foundation. Tech-beam lighting creates visual data streams flowing throughout the venue. Interactive installations like robotic arm displays and AR fitting systems transcend traditional exhibition boundaries, allowing information and form to evolve together. Each of the five zones presents distinct sub-concepts with unique visual languages, delivering diverse spatial storytelling and innovative immersive experiences. The exhibition establishes a cognitive rhythm that progresses from surface-level introductions to deeper understanding. The entrance hall employs cinematic projections to build anticipation, followed by platform deconstructions, scenario-based case studies, and increasingly engaging interactive experiences. The thoughtful transition from darkened immersive spaces to bright, open areas engages visitors emotionally while emphasizing key concepts. This approach enables guests not only to comprehend the "Industrial Internet" intellectually but also to develop emotional connections and resonance with the material. Each installation serves a specific narrative purpose rather than functioning merely as visual spectacle. The immersive cinema communicates emerging trends, mechanical matrices illustrate underlying logic, scenario-based cases demonstrate real-world applications, and AR interactions encourage active participation. The entire space becomes an expressive "technological context" that transforms abstract concepts into tangible experiences and complex information into emotional journeys. The exhibition evolves into a dynamic cognitive adventure rather than a static display. The exhibition uses light as its central metaphor to illustrate how digital technology empowers the real economy. From the "Digital Intelligence Hub" to the "Flower-like iSelection" display, each space embodies industrial advancement logic and future possibilities. The sky canopy river symbolizes the continuous flow of the digital ecosystem, reflecting technological progress while inspiring confidence and emotional connection to manufacturing's future—presenting a vision where "technology makes industries bloom."

Credits

Gu Fei
Liu Yifang
Hong Haoran
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