London Design Gold

2025

Guanchen · Elegant Gathering

Entrant Company

Hebei Shangzhai Impression Decoration Group Co., Ltd.

Category

Interior Design - Hospitality

Client's Name

Country / Region

China

Nestled within the urban fabric yet spiritually rooted in China’s imperial past, Guanchen · Elegant Gathering is a private club that transcends mere hospitality—it is a sanctuary where heritage dialogues with modernity, and ritual harmonizes with repose. The name “Guanchen” alludes to the celestial grandeur of ancient palace architecture, evoking gilded dragon motifs, intricate painted beams (caihua), and the dignified aura of courtly aesthetics. “Elegant Gathering,” meanwhile, defines its contemporary purpose: a discreet venue for connoisseurs, entrepreneurs, and cultural thinkers to convene, converse, and cultivate relationships in an atmosphere of refined tranquility.



At the heart of the design lies the philosophy of “a contemporary reinterpretation of traditional forms.” Rather than replicating historical styles, the project distills their essence—imperial ornamentation, garden lattice screens, spatial hierarchy—and rearticulates them through a modern lens. Brushed bronze replaces gilded wood; backlit stone panels echo the luminosity of silk scrolls; minimalist corridor sequences reinterpret the rhythmic progression of classical courtyards. Traditional heaviness is lifted through strategic material contrasts: the warmth of aged mahogany meets the cool tactility of honed basalt, while delicate metal inlays trace poetic silhouettes across walls and ceilings.



The spatial choreography carefully mediates dualities: privacy versus openness, ceremony versus ease, solitude versus sociability. Intimate dining chambers are veiled behind layered screens, ensuring discretion for high-stakes business banquets, while tea pavilions and lounge nooks invite unhurried dialogue reminiscent of Ming-dynasty literati salons. Custom-designed tea sets, hand-painted landscape murals, and curated objets d’art further enrich the narrative, turning every corner into a quiet homage to Chinese scholarly culture.



Unified by a restrained yet resonant palette—vermilion as a whisper of imperial authority, deep black for grounding solemnity, and gold as a thread of timeless elegance—the interior achieves a seamless symbiosis of past and present. Guanchen is not a museum of tradition, but a living space where Eastern aesthetics breathe, evolve, and resonate with today’s discerning elite.

Credits

Geng Fengshan
More Gold Winners
Conceptual
2025
London Design Awards - 2025 Yunlin Eco Lantern Festival

Entrant Company

Yunlin County Government

Category

Conceptual Design - Exhibition & Events

Landscape
2025
London Design Awards - Premio Unic Ekkamai-Ladprao
Premium Place Group

Entrant Company

VVdesine Landscape Architecture

Category

Landscape Design - Residential Landscape

UI Design
2025
London Design Awards - Plenitude APP
Plenitude

Entrant Company

EY and M+C Saatchi

Category

User Interface Design (UI) - Service & Utilities

Product
2025
London Design Awards - Vortuxe Series for Phone and Airpods

Entrant Company

Guangzhou Ornarto Technology Co., LTD

Category

Product Design - Accessories