London Design Silver

2025

What Cheer Flower Farm

Entrant Company

Haoyu Li, Xiaoqi Shen, Yuanyuan Cao

Category

Architectural Design - Conceptual 

Client's Name

Country / Region

United States

This project involves the development of a mixed-use building for the Providence-based organization, What Cheer Flower Farm, aimed at expanding its operations with additional spaces for growing, processing, and shipping flowers globally.



Situated next to the highway, the project site was previously isolated from the surrounding community, resulting in a lack of vitality. Therefore, this initiative seeks to create new retail and office spaces while revitalizing the area through the introduction of a vertical green facade, a flower shop, an auditorium, offices, classrooms, and a series of community gardens and greenhouses.



The project began with the concepts of “weaving” and “interlocking,” which were then translated into two different languages with shared roots. This idea is reflected in the vertical green facade system, which not only enhances the organization’s identity but also fosters an energy-efficient environment. The use of ceramic rods as the primary cost-effective material contributes to the building's structural integrity by minimizing additional loads. Their waterproof nature makes them ideal for a green facade, facilitating the transport of water from the roof to the planters.



The design of the exterior and rooftop embodies the concept of a self-sufficient community, encompassing the processes of farming, harvesting, processing, and selling, while also encouraging community engagement. What Cheer Flower Farm transcends mere commercial space; it aspires to be a welcoming destination for all flower lovers.

Credits

Architectural Designer
Xiaoqi Shen
Architectural Designer
Yuanyuan Cao
Chief Designer
Haoyu Li
More Silver Winners
Interior
2025
London Design Awards - Xining Caojiapu International Airport

Entrant Company

CHINA CONSTRUCTION SHENZHEN DECORATION CO.,LTD

Category

Interior Design - Airports (NEW)

Interior
2025
London Design Awards - Whisper of Mist

Entrant Company

YULI Interior Design

Category

Interior Design - Residential 

Communication
2025
London Design Awards - Lucky Little Serpent

Entrant Company

Hangzhou Lanmeng Advertising Co., Ltd.

Category

Communication Design - Icon

Product
2025
London Design Awards - PIMA-Smart Industrial Panel AC
Pima Controls

Entrant Company

Universal Designovation Lab LLP

Category

Product Design - Industrial