London Design Silver

2025

ZuttoNyan

Entrant Company

Shanghai Liushangji Brand Management Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This packaging design for ZuttNyan cat litter visualizes the product’s hybrid composition through a striking test tube motif. The clear graphical breakdown on the front showcases the exact proportions of natural tofu litter, bentonite, and deodorizing granules, reinforcing the brand’s commitment to scientific rigor and transparency.



Function meets aesthetics in this solution: the test tube icon not only demystifies the formula but also builds consumer trust through visual clarity. The minimal, clinical style elevates the product perception from basic pet care to smart, responsible living.



What sets this packaging apart is not just its design language but the ethos it carries. ZuttNyan’s formula mixes biodegradable, plant-based components with high-performance deodorizing agents to deliver an effective yet eco-conscious experience. The packaging reflects this duality — smart, clean, and sustainable — in both structure and message.



This project redefines how pet product packaging can both inform and inspire, using visual storytelling to elevate everyday functionality into thoughtful design.

Credits

Chen Liu
Xiaoliang Gai
More Silver Winners
Product
2025
London Design Awards - KNOOPIA
Chen YuFu

Entrant Company

Dongguan University of Technology

Category

Product Design - Toys

Conceptual
2025
London Design Awards - 2025 Wind City Camping Festival - Future Forest
Hsinchu City Government

Entrant Company

Bosic Integrated Marketing Ltd.

Category

Conceptual Design - Exhibition & Events

Conceptual
2025
London Design Awards - The Weight of Time
MANDI LUO

Entrant Company

ZHEJIANG UNIVERSITY

Category

Conceptual Design - Children

Interior
2025
London Design Awards - City Retreat
Private

Entrant Company

Chucheng Interior Design & Renovation Co., Ltd.

Category

Interior Design - Luxury