London Design Silver

2025

ZuttoNyan

Entrant

Shanghai Liushangji Brand Management Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This packaging design for ZuttNyan cat litter visualizes the product’s hybrid composition through a striking test tube motif. The clear graphical breakdown on the front showcases the exact proportions of natural tofu litter, bentonite, and deodorizing granules, reinforcing the brand’s commitment to scientific rigor and transparency.



Function meets aesthetics in this solution: the test tube icon not only demystifies the formula but also builds consumer trust through visual clarity. The minimal, clinical style elevates the product perception from basic pet care to smart, responsible living.



What sets this packaging apart is not just its design language but the ethos it carries. ZuttNyan’s formula mixes biodegradable, plant-based components with high-performance deodorizing agents to deliver an effective yet eco-conscious experience. The packaging reflects this duality — smart, clean, and sustainable — in both structure and message.



This project redefines how pet product packaging can both inform and inspire, using visual storytelling to elevate everyday functionality into thoughtful design.

Credits

Chen Liu
Xiaoliang Gai
More Silver Winners
Conceptual
2025
London Design Awards - Unlocking Learning

Entrant

Xinxun Liao

Category

Conceptual Design - Education

Interior
2025
London Design Awards - LOCAL ( coffee & bar )

Entrant

Seee Design Studio

Category

Interior Design - Restaurants & Bars

Landscape
2025
London Design Awards - ANCHOR BREWING FERMENTATION GARDEN
Anchor Brewing Company

Entrant

Chenyi Wang

Category

Landscape Design - Mix-Use Landsape

Interior
2025
London Design Awards - Snow-World Shopping Mall

Entrant

INÈS Design (Suzhou) Co., Ltd.

Category

Interior Design - Retails, Shops, Department Stores & Mall