London Design Silver

2025

ZuttoNyan

Entrant Company

Shanghai Liushangji Brand Management Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This packaging design for ZuttNyan cat litter visualizes the product’s hybrid composition through a striking test tube motif. The clear graphical breakdown on the front showcases the exact proportions of natural tofu litter, bentonite, and deodorizing granules, reinforcing the brand’s commitment to scientific rigor and transparency.



Function meets aesthetics in this solution: the test tube icon not only demystifies the formula but also builds consumer trust through visual clarity. The minimal, clinical style elevates the product perception from basic pet care to smart, responsible living.



What sets this packaging apart is not just its design language but the ethos it carries. ZuttNyan’s formula mixes biodegradable, plant-based components with high-performance deodorizing agents to deliver an effective yet eco-conscious experience. The packaging reflects this duality — smart, clean, and sustainable — in both structure and message.



This project redefines how pet product packaging can both inform and inspire, using visual storytelling to elevate everyday functionality into thoughtful design.

Credits

Chen Liu
Xiaoliang Gai
More Silver Winners
Service
2025
London Design Awards - 光大银行个贷设计海报
克瑞特国际文化传媒(北京)有限公司

Entrant Company

克瑞特国际文化传媒(北京)有限公司

Category

Service Design - Financial Services

Communication
2025
London Design Awards - STARLUX × Baishatun Mazu Pilgrimage Campaign
STARLUX Airlines

Entrant Company

DAIKIDO IDEA COLLECTIVE

Category

Communication Design - Illustration

Communication
2025
London Design Awards - Ingesting Plastic: How Ocean Pollution Ends Up Inside Us

Entrant Company

Yifan Chen

Category

Communication Design - Poster (Series)

Product
2025
London Design Awards - LOOKI MINI

Entrant Company

Shenzhen Chenyu Galaxy Innovation Technology Co., Ltd

Category

Product Design - Digital & Electronic Devices