London Design Silver

2025

ZuttoNyan

Entrant Company

Shanghai Liushangji Brand Management Co., Ltd.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

This packaging design for ZuttNyan cat litter visualizes the product’s hybrid composition through a striking test tube motif. The clear graphical breakdown on the front showcases the exact proportions of natural tofu litter, bentonite, and deodorizing granules, reinforcing the brand’s commitment to scientific rigor and transparency.



Function meets aesthetics in this solution: the test tube icon not only demystifies the formula but also builds consumer trust through visual clarity. The minimal, clinical style elevates the product perception from basic pet care to smart, responsible living.



What sets this packaging apart is not just its design language but the ethos it carries. ZuttNyan’s formula mixes biodegradable, plant-based components with high-performance deodorizing agents to deliver an effective yet eco-conscious experience. The packaging reflects this duality — smart, clean, and sustainable — in both structure and message.



This project redefines how pet product packaging can both inform and inspire, using visual storytelling to elevate everyday functionality into thoughtful design.

Credits

Chen Liu
Xiaoliang Gai
More Silver Winners
Interior
2025
London Design Awards - A Mellow Land

Entrant Company

Daytona interiors

Category

Interior Design - Residential 

Interior
2025
London Design Awards - CHAITAI TIANQING Global R&D Showroom Design

Entrant Company

Beijing Upimages brand design company/Guo Xiaowei/Wang Xiaojie

Category

Interior Design - Showroom / Exhibit

Interior
2025
London Design Awards - Whisper of Mist

Entrant Company

YULI Interior Design

Category

Interior Design - Residential 

Product
2025
London Design Awards - Tang Reverie
Yiqun Wang

Entrant Company

Yiqun Wang

Category

Product Design - New Category