London Design Silver

2025

Lining-Detachable Knitted Baby Swaddle

Entrant Company

Shenzhen PurCotton Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Shenzhen PurCotton Technology Co., Ltd.

Country / Region

China

This lining-detachable knitted baby swaddle innovates a pure-cotton construction with three layers (close-to-skin layer + lining layer + outer layer) to achieve exceptional heat retention while avoiding stuffiness, static electricity buildup, and skin irritation, gently safeguarding a peaceful sleep for babies.

The close-to-skin layer employs finely brushed cotton fabric that undergoes double shearing and double washing processes, which utilizes the principle of far-infrared heating to significantly improve heat retention by up to 6°C. It not only offers a delicate, warm, and skin-friendly touch, but also minimizes static cling and shedding, ideal for babies’ tender skin. The lining layer filled with natural cotton is reinforced by precise needle-punching technology to create a stable 3D structure, striking a perfect balance between heat retention and breathability. Its tightly knitted 32s fabric further enhances heat retention, while also incorporating stitches resembling the brand logo, preventing cotton filling shifting and improving brand recognition. The outer layer adopts pure cotton jersey fabric for excellent wind resistance, and the application of a meticulous singeing process leads to a smooth, pilling-resistant surface. Moreover, the rotary-screen printing process, paired with eco-friendly dyes, creates aesthetically pleasing patterns while ensuring environmental sustainability. Notably, the swaddle, benefiting from outstanding physical stability inherent in cotton, can lastingly safeguard a healthy and comfortable sleep for babies even after repeated washing and high-temperature sterilization.

The product also focuses on detail design. Thanks to the detachable lining layer, it accommodates the needs of all seasons; the Velcro strap made from terry cloth allows effortless ultra-quiet adjustments without disturbing sleeping babies. In terms of appearance design, the swaddle features a macaron color palette, adorable cartoon patterns, and 3D ears on the hood, presenting a child-friendly aesthetic.

Credits

Shenzhen PurCotton Technology Co., Ltd.
Jianquan Li
Shenzhen PurCotton Technology Co., Ltd.
Heping Liu
Shenzhen PurCotton Technology Co., Ltd.
Yudi Wang
Shenzhen PurCotton Technology Co., Ltd.
Liping Tang
Shenzhen PurCotton Technology Co., Ltd.
Guanyinbao Xie
More Silver Winners
Conceptual
2025
London Design Awards - Project of Matsu Biennial:Let There Be No Light
Lienchiang County Government and The General Association of Chinese Culture

Entrant Company

Fake Fire Atelier

Category

Conceptual Design - Exhibition & Events

Architectural
2025
London Design Awards - Life Above Water

Entrant Company

Ruohong Wu

Category

Architectural Design - Conceptual 

Product
2025
London Design Awards - KINYO T700

Entrant Company

Shenzhen Zhengyun Technology Co., Ltd.

Category

Product Design - Audio & Video Devices

Conceptual
2025
London Design Awards - B612-Explorer One Square Inch of Curiosity
manqing Yang

Entrant Company

Donghua University

Category

Conceptual Design - Children