2025
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Jiefangbei Center Commercial Complex stands as an iconic landmark in Chongqing's core business district, nestled in the prime stretch of Jiefangbei Pedestrian Street, Yuzhong District. This urban 综合体 (integrated complex) weaves shopping, dining, entertainment, and office spaces into a seamless tapestry, hosting a curated blend of international luxury labels, cutting-edge fashion, internet-famous eateries, and premium cinemas. Its architectural marvel features smart office towers and an elevated sky-view platform, where glass facades mirror the historic monument by day—an elegant dialogue between tradition and modernity—and transform into a neon-lit wonderland by night, luring young crowds to its vibrant commercial blocks and alfresco bars.
More than a retail destination, it’s a pulsating hub of urban energy. Regular art exhibitions, brand pop-ups, and cultural happenings reimagine shopping as a multi-dimensional experience of art, socializing, and lifestyle, solidifying its role as the "fashion vanguard" of Chongqing. With each innovation, it continues to set new benchmarks for commercial excellence in Southwest China, where every corner tells a story of contemporary chic rooted in historical legacy.
Credits
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U-Chen Space Design Firm
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Architectural Design - Commercial Building
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华润置地(深圳)发展有限公司
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Architectural Design - Public Art & Public Art Installation
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Shenzhen Tecno Technology Co., Ltd.
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Product Design - Digital & Electronic Devices
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New Vision Integrated Marketing Communication Co., Ltd.
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Conceptual Design - Exhibition & Events