London Design Gold

2025

屋上AU DESSOUS

Entrant

Chen Deyi

Category

Communication Design - Company Branding

Client's Name

-

Country / Region

China

About The Entry

「屋上AU DESSOUS」is a long-term rental apartment brand for urban youth, distinguishing itself from traditional long-term rentals by focusing on the "community-oriented model" for young city dwellers. It is dedicated to creating the "Rooftop Project - Freedom in the Decaying Land," using cities as its platform. In the future phases of the brand's vision, it will also develop a series of 「屋上AU DESSOUS」culture-centric offerings primarily for the youth, including but not limited to “Wei Ji,” “LIWEHOUSE” as an independent brand, and “Trendy Play, Eat, and Drink.” 「屋上AU DESSOUS」 is more than just a long-term rental; it is a cultural space for urban youth. Here, personal spaces extend beyond the private domain to connect with people, communities, and lifestyles, making "home" no longer confined within the front door but connected to new, more open, and diverse possibilities. From our brand research, we have distilled three key characteristics: "quality, openness, and vitality."

Credits

Chen Deyi
More Gold Winners
Communication
2025
London Design Awards - LOST MARY NERA30K
HG Innovation Limited

Entrant

HG Innovation Limited

Category

Communication Design - Poster (Series)

Architectural
2025
London Design Awards - INFINITE HORIZONS·BEIJING CORNICHE
CHINA OVERSEAS DEVELOPMENT GROUP CO. LTD. BEIJING NEW TOWN1

Entrant

HZS Design Holding Company Limited

Category

Architectural Design - Public Spaces

Product
2025
London Design Awards - The prime of life

Entrant

Zhejiang Huabiao Security Technology Co., Ltd.

Category

Product Design - Windows, Doors

Product
2025
London Design Awards - Sea of Stars

Entrant

Beijing Shuixiu Tianxia Technology Co., Ltd.

Category

Product Design - Home Furniture / Decoration