London Design Gold

2025

Hsinchu’s Breeze Carries the Arts-Art for All

Entrant Company

Hsinchu County Cultural Foundation

Category

Communication Design - Public Art Promotion & Cultural Accessibility

Client's Name

Country / Region

Taiwan

Launched in 2022, the “Hsinchu's Breeze Carries the Arts—Art for All” program by the Hsinchu County Cultural Foundation exemplifies a strategic application of ESG principles, specifically targeting social inclusion and cultural sustainability. Central to the initiative is a robust commitment to cultural equity, systematically channeling high-quality artistic resources into all 13 townships and cities across Hsinchu County.

Over the past years, the program has engaged more than 150,000 participants, measurably reducing the urban-rural disparity in cultural access and embedding artistic experiences into daily life. By orchestrating a series of touring performances that highlight local traditions such as Hakka opera, the initiative integrates modern theater, visual arts, and a spectrum of creative disciplines. This multifaceted approach not only safeguards artistic heritage but also drives innovation, establishing an ongoing dialogue between traditional forms and contemporary expression.

The tour commenced in 2022, embarking on an enriching journey through Hsinchu County. This included visits to campuses, scenic parks, and community squares. Each event was thoughtfully crafted to resonate with the distinct characteristics of the various townships, featuring delightful Hakka opera performances, engaging family-friendly plays, and captivating outdoor movie screenings.

Building on this foundation, 2023 marks the introduction of the “Taiwan Rural Truck Art Project.” This unveils a mobile stage designed to deliver free, high-quality performances to families in every corner of the county, thereby enhancing accessibility and fostering community engagement. In 2024, the project is set to expand significantly, integrating Hakka opera with local narratives and contemporary issues to create a dynamic platform for cultural heritage.

Looking ahead to 2025, the program will present an ambitious, year-long celebration that includes a diverse array of cross-genre family plays by the renowned Taiwan Acrobatic Troupe and the mesmerizing “Ocean Celebration” by the Diabolo Dance Theatre. Additional highlights will include striking exhibitions of calligraphy and photography. Throughout these events, organizers will blend varied artistic forms with cutting-edge technology, curating a rich, immersive experience that entertains, educates, and inspires all participants. This ongoing commitment to cultural expression and community connection is poised to leave a lasting, positive impact on Hsinchu County and its residents.

Credits

Hsinchu County Cultural Foundation
Yang Wen ke
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