BYD+U Design Week

About The Entry

This exhibition space, designed for BYD under the theme “Future Samples, Artistry of Mountains and Seas,” blends technology, art, and culture. Using origami and ice bricks, it creates a pure, crystalline vision of the future, emphasizing low-carbon and sustainable values. Four “future samples” combine technology and art, forming a spatial narrative of mountains and seas. The design immerses visitors in the aesthetic and emotional impact of technology, sparking new visions of future lifestyles.

The exhibition adopts a dual-path layout, creating a dialogue between mountains and seas. The Dynasty series, centered on “landscape artistry + technological mountains and rivers,” features display points for the Han and Song L models. The Ocean series, incorporating “origami art + ice brick spaces,” revolves around the Seal and Dolphin display areas. The visitor flow integrates a consultation desk, interactive gene installations, and eight check-in points, forming a seamless, immersive experience with a continuous and varied circulation path.

The lighting design aligns with the brand’s vision, reflecting the “Artistry of Mountains and Seas” theme. For the Dynasty Series’ “Technological Landscapes,” sharp, cool-toned lights highlight the grandeur of mountains and technological strength. In the Ocean Series’ “Origami Art,” soft, diffused lighting evokes the sea’s vastness and purity, filtering through 90,000 origami pieces for a shimmering, dreamlike effect. The lighting enhances the brand’s aesthetic, creating an immersive, futuristic space with emotional depth.

The design redefines the brand-user relationship through an artistic spatial language. Nine thousand origami pieces and 320 ice bricks create a striking installation landscape, enhanced by AI digital simulations and interactive ice screens, delivering a unique multi-sensory experience. The approach shifts the focus from “product-centric” to “experience-centric,” using artistic storytelling and digital interaction to deepen emotional resonance and strengthen brand recall.

The exhibition space redefines traditional car displays, offering an interactive platform that blends experience and presentation. It highlights BYD’s latest advancements and future vision in electrification and smart technology. Object-recognition screens showcase product features when a model is placed on them, fostering engaging interaction. Through smart features and thoughtful design, visitors experience BYD’s innovations in driving enjoyment and convenience firsthand.