London Design Gold

2025

Handheld Automatic Ball Launcher

Entrant Company

Hanlan Technology (Huizhou) Co., Ltd.

Category

Product Design - Pet

Client's Name

Country / Region

China

The core design of this product focuses on creating an innovative experience. By studying the habits of pets and the real usage scenarios of pet owners, the design integrates technology, sustainability, and contemporary aesthetics to meet functional and emotional needs. The product adopts a handbag-inspired silhouette favored by female users, and its interchangeable straps allow flexible styling across different scenarios.

Structural and functional breakthroughs define the uniqueness of this product. The side-entry ball mechanism avoids the common issues found in top-entry designs, such as water intrusion or debris entering the machine, while maintaining a clean and refined appearance. The modular strap system allows users to pair the product with different handbag or crossbody straps to match various occasions. The concealed upper ball-storage compartment enhances visual coherence and keeps spare balls easily accessible, solving the problem of losing balls during outdoor play. These innovations are currently under invention patent application and represent a meaningful breakthrough in the industry.

The user experience is further refined through extensive ergonomic studies and real-world testing. Dimensions such as ball-entry size, overall height and weight, strap length, and operating noise were repeatedly adjusted and validated through multiple rounds of user tests. The product is EU-certified and supported by complete testing reports to ensure safety and reliability.

Material selection reinforces its sustainability vision. The main structure uses highly recyclable ABS, which can be processed for reuse to reduce resource waste and align with current environmental expectations.

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