London Design Gold

2025

Anhe Series

Entrant Company

Guangzhou Qiaomei Cosmetics Co., Ltd.

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

The packaging design for the Anhe series is inspired by its core ingredient—approximately 40% thermal spring water—and its remarkable repairing power for sensitive skin. We capture two of nature's purest and gentlest forms:

The Serenity of Water: The series adopts a serene, "glacial lake" blue. This low-saturation hue conveys a sense of tranquility, comfort, and professionalism, paying homage to the thermal spring water element while also meeting the user's psychological need for skin soothing, perfectly echoing the name "Anhe" (which implies peace and care).

The Gentleness of a Stone: The body of the Cleansing Nectar bottle is inspired by a stream-polished pebble. Devoid of sharp edges, its smooth, rounded contours embody "gentle yet thorough cleansing," offering a natural, comfortable grip and a therapeutic experience.

The series features a primary palette of "Healing Blue" and "Pure White," creating a clean and minimalist visual system. The orange "SAP Skin-Feel" emblem on the bottle is like a ray of morning sun, illuminating the design, highlighting the core technology, and adding a touch of vitality and warmth. The bottle's surface has a subtle frosted texture that feels fine and smooth to the touch, resists fingerprints, and remains clean and elegant even in humid environments. Its soft, diffuse reflection enhances the overall "soothing" character of the design.

Effortless Use: The Cleansing Nectar is equipped with a pump dispenser, allowing for easy one-handed operation and precise control over the amount used, ensuring both hygiene and no waste. The rounded cap is ergonomic and easy to twist open.

Intuitive Information: The information layout on the bottle is minimalist yet clear. Core benefits like "Soothing" and "Repairing" are highlighted in framed boxes, allowing consumers to grasp the product's value at first glance for effective communication.

We firmly believe that caring for our skin and caring for the planet should go hand in hand. From its inception,the Anhe series has integrated the principles of sustainability:

The bottles are made from a high proportion of recyclable PETG and Post-Consumer Recycled (PCR) materials.This reduces reliance on virgin plastics and lowers our carbon footprint while ensuring safety and a premium feel.

Credits

Chen Tinggui
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