2025
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X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
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Jing-Ching Huang, Yuanyuan Hu
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User Interface Design (UI) - Educational / Training
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Fujian Zixun Information Technology Co., Ltd.-Lin Xi
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Conceptual Design - Smart Technologies
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TOPSCAPE
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Landscape Design - Residential Landscape
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Zhiyue Youchuang Technology (Suzhou) Co., Ltd
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Product Design - Kitchen Accessories / Appliances