2025
X Games
Entrant
Gwen Geng
Category
Communication Design - Public Branding
Client's Name
-
Country / Region
United States
Gallery
About The Entry
X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
Cheers Community Creative Marketing (Guangzhou) Co., Ltd.
Category
Conceptual Design - Exhibition & Events
Entrant
RAVE STUDIO INC./ ZIFAN ZHU
Category
Architectural Design - Hotels & Resorts
Entrant
HP Inc.
Category
Product Design - Computer & Information Technology
Entrant
Fang Nan & Tianyang Chen
Category
User Experience Design (UX) - Best Use of AI & Machine Learning