2025
X Games
Entrant
Gwen Geng
Category
Communication Design - Public Branding
Client's Name
-
Country / Region
United States
Gallery
About The Entry
X Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown. The identity draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
Credits
Entrant
HP Inc.
Category
Product Design - AI-Integrated Devices
Entrant
FILINVEST LAND INC.
Category
Architectural Design - Conceptual
Entrant
Baidu.com Times Technology (Beijing) Co., Ltd.
Category
User Interface Design (UI) - Financial Services
Entrant
HERE Design Studio
Category
User Experience Design (UX) - Health / Fitness / Wellness