London Design Silver

2025

Tada!

Entrant Company

Neoform Studio

Category

User Experience Design (UX) - Services & Utilities

Client's Name

Country / Region

United States

Tada is a reimagined troubleshooting experience—human-centered, intuitive, and powered by adaptive AI. Instead of flipping through long manuals or navigating scattered support channels, users engage in a conversational, guided journey to resolve issues with their home appliances. Tada simplifies troubleshooting into a step-by-step flow that adapts dynamically to user input, offering multimodal guidance—text, images, video, or voice.



At the core of Tada is an AI assistant that understands context. Users can type, speak, or upload photos without needing technical jargon. The system interprets symptoms, identifies root causes, and guides the user through focused actions with supporting visuals. Instead of overwhelming users with menus or irrelevant steps, Tada presents only what matters—while a sidebar tracks progress and reveals the reasoning behind each action.



The UX is designed for traceability, clarity, and emotional ease. The journey unfolds logically: observe → confirm → fix → verify → celebrate. Every step is accompanied by visual checks, real-time agent handoff if needed, and references to official guides or vetted community sources. Users are empowered to draw, tap, or explore a branching “TreeTop” view of potential solutions—highlighting progress, dead ends, and successful paths.



Tada creates a sustainable loop of confidence and autonomy. By reducing user frustration, repair times, and unnecessary product returns, it helps extend product lifespans and minimize waste. Users can revisit past fixes, save troubleshooting logs, and share them with others or customer support.



Unlike traditional chatbots or manuals, Tada builds trust through transparency. The system explains the “why” behind each suggestion, blending explainable AI with human empathy. Its knowledge is sourced from official manuals, YouTube tutorials, Reddit threads, and more—then cleaned, deduplicated, and structured for clarity.



In a world where repair is often intimidating or inaccessible, Tada turns troubleshooting into something approachable, teachable, and even satisfying. Each resolved issue becomes a small celebration—a “Tada moment”—that restores confidence in users, while helping brands provide smarter, more human support.

Credits

Hanzhen Zhao
Zhixuan Zhang
Fan Zhang
Ziyi Wang
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