London Design Gold

2025

Nut – The Nutcracker Boy: A 3D Reimagining of Culture

Entrant

Hanke Studio

Category

Conceptual Design - Gaming, AR & VR

Client's Name

Country / Region

United States

“Nut – The Nutcracker Boy” reimagines the beloved nutcracker figure as a modern cultural icon.

The project began with hand-drawn 2D sketches and evolved into a fully modeled and animated 3D character built with Maya, ZBrush, and Unreal Engine.

Bridging nostalgia and innovation, Nut preserves the warmth of the traditional toy while transforming it into a contemporary digital persona that embodies courage, creativity, and emotional resonance.



The design has been officially granted a design-patent certificate, affirming its originality and artistic form.

Beyond animation, Nut extends into a collectible card and tabletop game and presents strong potential for designer toy development, positioning it at the crossroads of digital art and tangible culture.

Through its refined craftsmanship and cultural storytelling, Nut celebrates how classic imagination can thrive within the language of modern design.

More Gold Winners
Architectural
2025
London Design Awards - HAIDAI CAFE
Lei Chen

Entrant

U-Lumin Design

Category

Architectural Design - Conceptual 

Landscape
2025
London Design Awards - U Garden
The Hong Kong Polytechnic University

Entrant

Design Team of Campus Development Office of The Hong Kong Polytechnic University

Category

Landscape Design - Institutional Landscape

Interior
2025
London Design Awards - Chong'er Total Solution Design

Entrant

hangzhou ich design Cultural and Creative Co., Ltd/Hongxiang Qian

Category

Interior Design - Restaurants & Bars

Product
2025
London Design Awards - GUARDIAN NOOK

Entrant

Sichuan Fine Art Institude

Category

Product Design - Sustainable Living / Environmental Preservation