London Design Gold

2025

LIUHE

Entrant

Fu Yong

Category

Communication Design - Company Branding

Client's Name

Sichuan Nanchong Liuhe (Group) Co., Ltd.

Country / Region

China

The LIUHE Silk brand was established in 1912 in Nanchong City, Sichuan Province, China. Known as the "Silk Capital of China" and the birthplace of world silk, the brand was co-founded by renowned Chinese educator and former Vice President of the People's Republic of China, Zhang Lan, among others. Its products won a gold medal at the 1915 Panama-Pacific International Exposition and have been awarded the titles of "China Well-Known Trademark" and "Time-honored Brand" by the Chinese government.

To meet the growing domestic and international demand for high-quality silk products, LIUHE embarked on a brand internationalization journey. In 2025, it launched a new brand identity. The logo creatively draws inspiration from the ancient Chinese manual "silk spinning wheel," integrating the spinning wheel with the Chinese characters for "六合" to visually represent the spinning wheel, the brand name, and silk threads. This design highlights the brand's industry attributes and profound historical and cultural heritage.

Credits

Fu Yong
More Gold Winners
Communication
2025
London Design Awards - SFC Group Mammo Monster Website

Entrant

SFC Group

Category

Communication Design - Websites

Communication
2025
London Design Awards - Metal Rebranding
Metal

Entrant

Creative Director

Category

Communication Design - Company Branding

Architectural
2025
London Design Awards - Chelsea Waterfront
Circadian Limited

Entrant

Farrells

Category

Architectural Design - Residential

Landscape
2025
London Design Awards - Where time Lingers – Open Air Museum at the Kayaköy Ruins

Entrant

Tongtong Zhang

Category

Landscape Design - Cultural Heritage Design