London Design Gold

2025

Baby Bottle Rack

Entrant Company

Fujian EastWest Lifewit Technology CO.,LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

This product is designed to address the diverse storage needs of infant feeding accessories while maximizing kitchen space efficiency in modern households. Its multi-layered, segmented structure allows bottles, nipples, caps, and other components to be neatly organized. The design targets common parental pain points, such as cluttered parts, difficult drainage, and space constraints, offering a comprehensive one-stop storage solution that enhances convenience and orderliness.

The storage, draining, and retrieval process aligns with daily usage habits, making operation intuitive and straightforward. Water collected in the lower tray can be emptied easily, simplifying cleaning. Snap-fit and modular assembly allow quick setup. The design balances ease of use with infant safety, reflecting thoughtful human-centered considerations that reduce operational difficulty and improve efficiency in everyday family routines.

The modular structure allows components to be disassembled and nested, facilitating transport, assembly, and cleaning. The multi-layer design not only achieves categorized storage but also optimizes space utilization. Made from high-quality, food-grade ABS plastic, the material is non-toxic, heat-resistant, and safe for infants. The innovative structure integrates practicality with performance, demonstrating a seamless combination of technology and usability.

The product features a clean, modern appearance with visually distinct layers that clearly indicate the storage zones. Its organized layout allows users to locate items at a glance. Smooth surfaces reduce residue buildup and enhance ease of cleaning while maintaining a sleek look. The understated yet modern style suits family environments and reflects the aesthetic expectations of contemporary children’s products.

The product stores not only bottles but also nipples, caps, straws, and pacifiers, enabling comprehensive one-stop organization. Its multi-layered, segmented design ensures easy access and orderly arrangement. Modular components facilitate transport, assembly, and cleaning, meeting modern households’ demands for efficiency, convenience, and safety. Its functional innovations clearly surpass conventional bottle-only storage products, offering practical superiority.

Credits

Xiong Wenhui
Xiao Jianhong
Li Shuhui
Chen Zengyan
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