London Design Gold

2025

Odd Pair Café

Entrant Company

自由职业者

Category

Packaging Design - B2B Packaging

Client's Name

Country / Region

China

Odd Pair Café is a visually playful café brand built around two unlikely companions—a cockatiel and a crested gecko. Using a hand-drawn illustration style filled with soft outlines, bright block colors, and expressive cartoon gestures, the brand creates a warm and gently humorous world that invites customers to slow down and reconnect with simple joy.



The visual identity highlights the charming personality contrast between the two animals. Their doodle-like outlines and oversized, animated expressions bring a sense of friendliness and emotional ease. The brand’s signature palette—Parrot Yellow and Gecko Blue—creates a bold yet soothing atmosphere, enriched by touches of orange and green for warmth and natural vibrancy.



Across packaging, cups, boxes, bags, and merchandise, the characters interact in lively scenes that celebrate quiet companionship and unique harmony. The playful compositions and color blocking give the brand a fresh, youthful rhythm that stands out within the café market.



Odd Pair Café transforms a niche interest—exotic pet companionship—into a bright, healing visual story. It offers customers a gentle reminder: “Find your calm in the curious.”

Credits

zhuoya Zhuang
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