London Design Design Of the Year

2025

ORA 5

Entrant Company

GREAT WALL MOTOR COMPANY LIMITED

Category

Product Design - Automobiles / Vehicles

Client's Name

Country / Region

China

Rooted in "Natural Aesthetics," ORA 5 employs a fully curved, biomimetic design to construct a "non-confrontational" visual language. This approach dissolves the cold rigidity of traditional industrial design.

By integrating organic forms, ORA 5 is imbued with "dynamic tension amidst stillness," creating a deep resonance between the machine and its environment. More than a tribute to nature, the design serves as a "gentle intervention" into the urban concrete jungle, embodying the core spirit: "Born from Nature, Thriving in the City."

Technologically, ORA 5 is equipped with the Coffee Pilot Ultra intelligent driving system. Boasting superior perception and self-learning capabilities, it enables HD-map-free navigation across all scenarios. Complementing this is Coffee OS 3 smart space system. Empowered by AI, it redefines logic of HMI, creating a smart cockpit ecosystem that is aesthetically pleasing, intuitive and highly efficient.

The vehicle establishes an integrated active-passive safety ecosystem, incorporating 10 active warning and 9 avoidance functions to execute intelligent intervention prior to potential hazards. A high-strength steel cage and 7 airbags ensure the most rigorous protection standards for various collision and rollover scenarios. Powered by a class-leading 14-in-1 electric drive unit, it delivers smooth, robust output. This compact engineering enhances dynamic response while maximizing cabin space and comfort.

The exterior embodies a 'Full-Surface Fluid Sculpture' language. Lines flow like drifting clouds and rushing streams, converging at the rear like a waterfall. Sculpted according to aerodynamic principles, the overall form achieves a striking visual effect of "liquid metal" in motion. Biomimetic 'water droplet' headlights utilize tensioned surfaces to mimic natural surface tension, while hidden full-width taillights—inspired by dawn horizon—preserve the body's seamless continuity.

The interior leverages light, color, and ample negative space to create the “Triple Moments of Time” palette, reflecting natural light from morning to midnight and turning the cabin into a serene retreat. Seats follow Asian ergonomic data, with a passenger leg rest and multi-way electric adjustments for optimal support and comfort. 3D breathable mesh, purified foam, and eco-friendly materials reduce VOCs and ensure clean air. Thoughtful storage and an oversized LED vanity mirror show a deep understanding of young urban lifestyles.

Credits

Shi Qingsong
Andrew Dyson
Zhang Hui
Jia Shoushan
Deng Wentao
Hao Shuai
Zhang Nan
Li Liang
Yang Nan
An Hongseob
Yang Dengrong
Tang Lili
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