2025
DIM-DOU-DUK Co-brand Packaging Design
Entrant
IDEAL IDEAS
Category
Packaging Design - Retail
Client's Name
Guangdong Provincial Museum X DIM-DOU-DUK
Country / Region
China
Gallery
About The Entry
DIM-DOU-DUK and Guangdong Provincial Museum joined hands to connect cultural relics with daily life. Inspired by the museum’s "Doucai Chicken Cup", the brand crafted the "Lychee Melody and Rooster's Call" tea set via "antique fighting color" techniques, turning the relic’s auspicious charm into youth-friendly utensils. With unique packaging blending the cup’s patterns and brand identity—purple for heritage, lychee-pink for luck—the product sold out early. It validates culture-empowered value, reflects the brand’s cultural awareness, and boosts Chinese heritage revitalization.
Credits
Entrant
Shenzhen Muzhitang Biotechnology Co., Ltd.
Category
Product Design - Kitchen Accessories / Appliances
Entrant
Central Academy of Fine Arts (CHINA)
Category
Communication Design - IP Design
Entrant
Architectural Consortium: FORM, CHOICE, SAGA, PAUM, DA BUREAU, DELO, YARATAM, NEYMAND STUDIO
Category
Interior Design - Hotels & Resorts