2025

DIM-DOU-DUK Co-brand Packaging Design

Entrant

IDEAL IDEAS

Category

Packaging Design - Retail

Client's Name

Guangdong Provincial Museum X DIM-DOU-DUK

Country / Region

China

DIM-DOU-DUK and Guangdong Provincial Museum joined hands to connect cultural relics with daily life. Inspired by the museum’s "Doucai Chicken Cup", the brand crafted the "Lychee Melody and Rooster's Call" tea set via "antique fighting color" techniques, turning the relic’s auspicious charm into youth-friendly utensils. With unique packaging blending the cup’s patterns and brand identity—purple for heritage, lychee-pink for luck—the product sold out early. It validates culture-empowered value, reflects the brand’s cultural awareness, and boosts Chinese heritage revitalization.