London Design Gold

2025

SIX CREATIVITY

Entrant

Xing Yi, Ni Wenjia, Qin Haiquan, Zhang Jinhua, Luo Lei, Hua Qing

Category

Communication Design - Brand Identity

Client's Name

Country / Region

China

SIX CREATIVITY is a cultural and creative brand focused on the inner spiritual world of contemporary urban life. We believe that every individual is shaped by multiple parallel dimensions that grow freely and independently. Our mission is to transform these subtle, often indescribable mental states into tangible, touchable creative products—allowing each person to form a unique identity and find resonance with others.



The brand’s logo is a geometric triangular symbol derived from abstracted letterforms, expressing both stability and mystery. It is conceptually rooted in six archetypal forces that represent different modes of human creativity and emotion:



Wind – light, swift imagination



Forest – calm, orderly contemplation



Fire – passionate, intense expression



Mountain – steady, grounded inner strength



Shadow – deep, introspective insight



Thunder – decisive, disruptive breakthroughs



These six forces connect yet remain distinct, reflecting the layered and multifaceted mental states of modern individuals.



The number Six forms the structural logic of the brand. As a symbol of harmony and completeness across cultures—and as a “perfect number” in mathematics—it outlines our product architecture, which follows a six-fold system to ensure that every collection presents a full, multidimensional perspective. Creativity represents both personal vision and collective belonging, encouraging everyone to define their own identity and worldview.



The visual identity embeds abstract letterforms within a triangular framework, combined with references to industrial structures and the hand of a creator. Built on a Fibonacci spiral, the logo balances mathematical precision with human emotion, expressing our core philosophy: freedom within order, diversity within structure. It symbolizes a personal inner universe—secure yet full of motion and possibility.



SIX CREATIVITY acts as both observer and storyteller. We convert abstract states such as lightness, rebellion, clarity, and freedom into objects that can be perceived, held, and even worn. In an increasingly atomized world, we aim to offer every individual a mirror of their inner landscape, a sense of belonging, and a place to become their own unique form of creativity.

Credits

Xing Yi
Ni Wenjia
Qin Haiquan
Zhang Jinhua
Luo Lei
Hua Qing
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