SBS Zipper Brand Culture Center

SBS Zipper was among the first Chinese enterprises to embrace the concept of branding. Over more than four decades, it has grown into China’s leading—and the world’s second-largest—zipper manufacturer, earning repeated visits and high-level attention from government leaders. Now, as SBS breaks ground on its new industrial park in Jinjiang, the time is right for a dedicated brand culture center—a space that truly belongs to the SBS community.

The SBS Zipper Brand Culture Center is built on storytelling. It brings SBS’s rich heritage to life through authentic narratives and immersive experiences, inviting visitors to pause, reflect, and connect deeply with the brand’s legacy. The design takes its cue from the essence of a zipper—its power to join, separate, and reconnect—mirroring SBS’s own journey of collaboration and shared achievement. In the soaring public foyer, minimalist forms and abstract motifs subtly echo the mechanics of zippers. The themed cinema features double-layer hidden sliding doors that create a moment of discovery—like stumbling upon “a hidden village beyond winding paths”—as visitors enter and exit. The Feiyan (Flying Swallow) logo, created by the first-generation SBS team in 1986, is now transformed into a directional spatial installation in the exhibition hall. In an immersive dark space, visitors watch the launch visuals of the Shenzhou spacecraft—complete with footage of astronauts wearing suits equipped with SBS zippers. Thematic product displays reveal the surprising ubiquity and versatility of zippers across everyday life and high-tech industries alike. A meticulously recreated version of the meeting room once visited by national leaders stands as a pivotal chapter in SBS’s development. Finally, a curved immersive screen paired with LED walls bridges generations, enabling a poetic dialogue between past and present SBS pioneers—united not just in memory, but in purpose, walking forward together.

Sustainability is thoughtfully integrated throughout. Water-based paints reduce odor and environmental impact, while modular display systems—such as magnetic panels and fabric lightboxes—enable effortless updates with minimal waste.