London Design Gold

2025

Lift-As-You-Wish Bra

Entrant Company

REAL WILL

Category

Fashion Design - Lingerie / Intimates

Client's Name

Country / Region

China

The bra is specially designed for women with larger busts, addressing traditional structural limitations through holistic innovations. With precise, even force distribution and an adjustable structure, it moves beyond restrictive, passive support towards coordinated, active lift.

The bra redefines personalized bra wearing experience by focusing on lift and shaping. It features an innovative “piano key-inspired” six-level lift structure and precise gear clasps that allow 5 mm incremental adjustments per level. The lifting straps are shorter on the outside and longer on the inside, securing lateral fat while lifting the breast along the chest’s natural curve. This creates a dual effect—stable base and elevated bust—while effectively relieving strain on the suspensory ligaments. 3D soft-gel segmented cups and golden ratio tailoring mimic the natural curve of the breasts, fully supporting and guiding the fat into place. Inspired by suspension bridge principles, the design coordinates lateral base support with vertical lift, providing precise alignment, stable support, and comfortable fit even during dynamic movement.

The ultra-low shoulder pressure system redesigns the force transmission path of the straps. The gradient strap structure, guided by principles of fluid dynamics, actively redirects shoulder load towards the lower trapezius and latissimus dorsi areas, forming an ergonomically optimized triangular force network. This design increases the pressure distribution area by 2.3 times compared with conventional straps, preventing the strap from digging into the trapezius.

Advanced material engineering further improves daily wearing experience: skin-friendly fibers for the outer layer, elastic phase change material for the middle layer, and microporous antibacterial fabric for the inner layer. Through capillary effects, sweat is quickly wicked away, and these three layers work together to keep breasts cool and dry. Seamless soft-gel bonding eliminates friction from stitching, with rebound rates exceeding 95% even after hundreds of machine washes. Additionally, minimalist streamlined tailoring and low-saturation matte fabric ensure functional performance while reducing visual bulk. The bra remains invisible under light-colored clothing, such as white T-shirts or beige blouses and it prevents awkwardness from showing bra lines during close social interactions.

Credits

Product Director/ REAL WILL
Chunyan Gan
Product Manager/ REAL WILL
Ying Zhang
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