2026
Entrant
Category
Client's Name
Country / Region
The guiding philosophy of the DP01 is “Design for Freedom”—liberating a new generation of parents from the physical, financial, and emotional burdens imposed by conventional consumable-based systems. The industry’s “razor-and-blades” model not only strains families but also perpetuates unnecessary plastic waste, clashing with today’s pursuit of efficiency, sustainability, and aesthetic harmony.
The DP01 transcends mere functionality; it represents a paradigm shift in modern parenting. Its elegant, unobtrusive form embodies three dimensions of liberation: freedom of use, freedom of choice, and freedom of mind. Through design, it transforms an ordinary household necessity into a vessel of calm, confidence, and dignity.The guiding philosophy of the DP01 is “Design for Freedom”—liberating a new generation of parents from the physical, financial, and emotional burdens imposed by conventional consumable-based systems. The industry’s “razor-and-blades” model not only strains families but also perpetuates unnecessary plastic waste, clashing with today’s pursuit of efficiency, sustainability, and aesthetic harmony.
The DP01 transcends mere functionality; it represents a paradigm shift in modern parenting. Its elegant, unobtrusive form embodies three dimensions of liberation: freedom of use, freedom of choice, and freedom of mind. Through design, it transforms an ordinary household necessity into a vessel of calm, confidence, and dignity.
DP01 turns sustainability into an effortless choice.
Plastic Reduction at Scale: Universal compatibility eliminates millions of proprietary plastic cartridges each year.
Smaller Carbon Footprint: Compact, nested packaging reduces global logistics emissions by 35%.
Emotional Sustainability: A clean, calm home environment supports mental well-being and strengthens family bonds.
Entrant
Shiseido China
Category
Communication Design - Campaigns / Advertising
Entrant
Leduoduo Integrated Marketing Co., Ltd.
Category
Communication Design - Public Branding