2026
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This packaging is centered on the traditional Eastern alchemy furnace design, deeply integrating the Eastern health culture of 'medicine and food sharing the same origin, and ancient health preservation methods,' creating health wine packaging that combines cultural recognition, product memorability, and a high-end texture. The bottle body replicates the traditional tripod furnace shape, incorporating the solemnity of Chinese ceremonial vessels, divided into three parts: the furnace lid, the furnace body, and the furnace base. The furnace lid features a gourd-shaped top decoration, echoing the Taoist imagery of 'gourd bringing blessings and gathering energy for health,' enhancing the health attributes. The furnace body is designed in layers to restore the structure of the alchemy furnace, conveying the brewing philosophy of 'layered refining and ancient meticulous crafting.' The bottle is made with a faux celadon glaze texture, with a warm, jade-like green tone, aligning with the spiritual essence of Eastern health preservation of 'cleanness, harmony, and nature,' giving the product a high-end and classic brand tone with the millennia-old connotation of celadon.
Credits
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Tencent Technology (Shenzhen) Company Limited
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Communication Design - Campaigns / Advertising
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JING DIRECTOR STUDIO
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Conceptual Design - Exhibition & Events
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Shenzhen Das Design Co., Ltd.
Category
Interior Design - Mix Use Building: Residential & Commercial