London Design Gold

2026

One's Member Flying Bird Steam-Free Shuttlecock

Entrant

Beijing Jingdong Century Trading Co., Ltd

Category

Packaging Design - Sports

Client's Name

-

Country / Region

China

About The Entry

Conventionally, shuttlecock tubes are seen as passive containers. However, real-world usage shows that humidity—the critical variable affecting both durability and flight stability—is most vital during the storage phase. Traditionally, players have relied on manual steaming, a process that is often inconsistent and difficult to adapt to varying climates. This product redefines the "container" as an active regulation system. By integrating humidity management directly into daily storage, the design ensures that every shuttlecock is pre-conditioned to its ideal state before it ever hits the court. The product retains the familiar form and intuitive logic of a standard shuttlecock tube, introducing precise refinements only where they matter most to ensure a zero-learning curve for the user. While the overall silhouette remains minimalist and lightweight, the design focus is concentrated on the lid. Through subtle shifts in proportion, structure, and materiality, the lid is transformed from a simple seal into a high-tech functional core. Visually, the packaging incorporates Oriental motifs of "flying birds" and feathers, conveying a sense of lightness, stability, and order that elevates the product beyond mere sports equipment into a medium of emotional expression. At the heart of the product is the original "Humidity-Control Lid," a passive environmental regulation system that requires no external power. The lid integrates HCCF (High-performance Cellulose Fiber) humidity-regulating material, managed by a TPEE polymer membrane. This enables a bi-directional response: in dry conditions, it slowly releases moisture to prevent feathers from becoming brittle; in humid environments, it actively absorbs excess vapor to prevent softening. Within approximately 72 hours, the sealed micro-environment reaches and maintains an optimal humidity range. Users simply store their shuttlecocks as usual to keep them in peak, "ready-to-play" condition.

Credits

Jiangshan Sanxin Sports Goods Co., Ltd.
Da'e (Sichuan) Sports Goods Co., Ltd.
Gao Jianhong, Liu Bingqian, Zhao Dan, Cheng Ziheng, Zhang Boce, He Yong
More Gold Winners
UX Design
2026
London Design Awards - Calmdrive — An Intelligent System for Preventing Road Rage
Juyoung Lee

Entrant

College for Creative Studies

Category

User Experience Design (UX) - Experimental / Innovative

UX Design
2026
London Design Awards - MyDen

Entrant

MyDen (Minjung Kim, Founder & Product Designer)

Category

User Experience Design (UX) - Best Use of AI & Machine Learning

Communication
2026
London Design Awards - 2026 Fujian Culture Calendar

Entrant

Xingjin Zhu

Category

Communication Design - Calendar

Product
2026
London Design Awards - Maglink

Entrant

Shenzhen Future Tech CO., Limited

Category

Product Design - Vape