London Design Silver

2026

Angel Instant Dry Yeast (White Strip Packaging)

Entrant

Angel Yeast Co.,Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The packaging for Angel Instant Dry Yeast adopts an innovative stick pack design and minimalist, stylish line art, catering to young consumers’ desire for high-quality living.
The 5 g stick pack provides a precise, single-serving dose, eliminating the need for repetitive measuring while fundamentally addressing yeast deactivation caused by improper resealing. This approach aligns perfectly with the modern kitchen’s pursuit of efficiency, cleanliness, and minimalism.
In terms of visual presentation, the packaging introduces a central axis. The central area features the product name and attributes in an enlarged, bold font to serve as a visual anchor, ensuring consumers can quickly identify the brand and category. The upper section captures the warm moment of a woman engaged in baking through delicate line art, complemented by the motifs of bread and pastries, creating an emotionally resonant narrative window for the product. The lower section translates complex selling points into intuitive graphics; simple line drawings paired with surrounding text lead to a clear visual hierarchy to facilitate efficient information communication. In addition, the packaging mainly utilizes blue and white to build a professional and reliable product image, with high-saturation orange and yellow accents underscoring critical information. The striking contrast between cool and warm tones not only improves visual layering and adds a touch of dynamism but also directly conveys functional highlights like “high sugar tolerance” and “versatility.”

Credits

Designer/ Angel Yeast Co.,Ltd.
Zhihong Du
Angel Yeast Co.,Ltd.
Chenpeng Zhou
Angel Yeast Co.,Ltd.
Tao Shan
Angel Yeast Co.,Ltd.
Quan Wang
Angel Yeast Co.,Ltd.
Xiaomeng Huang
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