London Design Silver

2026

Bloom

Entrant

Prerna Sharma

Category

Product Design - Furniture

Client's Name

-

Country / Region

United States

About The Entry

Bloom is a modular furniture piece designed by Prerna Sharma that explores how playful, tactile interactions with objects can bring more joy, presence, and connection into everyday life. It is made of a system of interchangeable pieces that can be reconfigured for the user to mix and match to their liking.

Originally conceived from the isolation and monotony of the pandemic, the project responds to the feeling of repetitive routines and disconnected living by encouraging users to physically engage with their environment. The project's central question was simple: what if an everyday object could interrupt that monotony and draw you back into your own space? The answer took the form of a system of interchangeable cork forms that can be stacked, rotated, and combined into an evolving range of seating configurations.

The forms are deliberately soft and rounded, shaped by research into human psychology and our emotional attachment to objects. Curved geometries lower psychological barriers; they feel approachable, safe, and tactile in a way that angular furniture rarely does. The result is a collection that actively engages the user, encouraging physical interaction and a sense of presence.

While primarily designed as modular seating and stools, Bloom is intentionally versatile and can also function as a side table or nightstand. The individual forms create stable flat surfaces that are ideal for holding books, a lamp, a glass of water, or personal objects beside a bed or sofa. This adaptability reinforces the project’s broader goal of creating furniture that evolves with the user’s space and routines rather than serving a single fixed purpose.

The project also incorporates sustainability into both production and distribution. Bloom is made using cork and was envisioned to be manufactured in small batches using locally sourced materials, helping reduce emissions associated with international shipping while supporting local makers and communities.

More Silver Winners
Communication
2026
London Design Awards - Unveiling a fresh M&S Food rebrand
M&S Food

Entrant

Whippet

Category

Communication Design - Campaigns / Advertising

Fashion
2026
London Design Awards - CloudAura PRO

Entrant

SNOWFLYING

Category

Fashion Design - Prêt-à-porter / Ready-made

Product
2026
London Design Awards - Ways Out
Tianyi Bai

Entrant

Beijing Institute of Technology

Category

Product Design - Tools

Landscape
2026
London Design Awards - Poplar Point Reimagined Blueprint for Accessible Anacostia

Entrant

TBG Partners

Category

Landscape Design - Urban Design