London Design Silver

2026

CloudAura PRO

Entrant

SNOWFLYING

Category

Fashion Design - Prêt-à-porter / Ready-made

Client's Name

Country / Region

China

Considering the fast-paced, multi-scene lifestyle of modern urban women, this down jacket series strikes a perfect balance between warmth, comfort, and fashion, offering a versatile solution that integrates everyday practicality with fashion-forward aesthetics.
The series introduces two distinct designs to satisfy diverse needs: one combines a 15D glossy nylon fabric with 85% duck down that meets the latest national standard, providing a light, burden-free wearing experience; the other utilizes a skin-friendly, down-proof 40D fabric and 90% goose down, emphasizing high loft and cloud-like softness. Both designs boast a down-bag-free, three-layer structure, physically preventing down leakage through a high-density weaving process. In terms of tailoring, clean set-in shoulders minimize visual bulkiness and create a relaxed silhouette, ensuring structured support and a slimming effect. Thoughtful details—such as thickened elastic spandex cuffs and a placket filled with cotton and down—block out cold drafts and enhance all-day comfort.
Drawing inspiration from clouds, the series focuses on pressure-free softness. Far more than just a practical tool against bitter cold, it serves as a “tender, warm embrace” to soothe both body and mind. The product features a minimalist, relaxed urban aesthetic, employing a low-saturation watercolor palette to break free from the monotony of winter wear. The pearlescent fabric contrasts sharply with the matte lining, improving visual layering to achieve a harmonious unity of natural gentleness and urban sophistication—resulting in a simple yet timeless look.

Credits

Xiangdong Zhu
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