London Design Gold

2026

Shadow Sculpt Bra

Entrant

Foshan Meichen Underwear Co., LTD

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

Designed specifically for Asian B to F cups, this bra reimagines the modern minimizer. The aggressive, suffocating squeeze of traditional heavy padding is replaced by thoughtful structure design and the subtle interplay of light and shadow. This innovative design strikes the perfect balance between a visually minimized profile and uncompromising comfort.
Through precise structural engineering, a 0.2 cm ultra-thin molded cup works in tandem with a side-wing lifting structure and a crescent-shaped support panel at the lower cup edge. This system gently redistributes tissue toward the underarm and upper chest, creating a natural, streamlined contour that visually reduces the bust by 1 to 2 cup sizes. To further refine the silhouette, a 13 cm elevated U-shaped side wing smoothly contains underarm fullness. Inside, a wire-free diagonal lifting strap provides secure anchoring, preventing shifting and offering a reliable, pinch-free lift.
Drawing inspiration from the interplay of light and shadow on architectural facades, the bra utilizes the varying opacity of black and nude mesh to create strategic shadow zones that visually compress the outer contours. The deep-V and inverted-triangle design elongates the neckline, while the juxtaposition of sheer mesh and matte fabrics delivers a sophisticated, ethereal aesthetic. Available in versatile neutral tones—nude, black, and moonlight gray—the bra serves as the ultimate seamless foundation for summer’s sheer and light-colored garments. Featuring a V-shaped seamless neckline and a U-shaped back design, the bra ensures completely invisible wear under backless tops and other fashion-forward silhouettes.
Meticulous manufacturing delivers a premium user experience. Edges are bonded using a seamless, jelly-glue application, eliminating stitching, friction, and itchy tags for a completely barely-there feel. Aligning intimate comfort with environmental responsibility, the design features GRS-certified recycled nylon for its primary fabric and FSC-certified recycled paper for its packaging, ensuring the piece is as kind to the earth as it is to the body.

More Gold Winners
Interior
2026
London Design Awards - Art Embraces the World

Entrant

Shanghai Shock Culture Communication Co., Ltd.

Category

Interior Design - Showroom / Exhibit

Product
2026
London Design Awards - Chest of Drawers

Entrant

Xuzhou Kangyangmei Furniture Co., Ltd.

Category

Product Design - Furniture

Video
2026
London Design Awards - from delivery rider to urban racer
taobaoshangou

Entrant

阿里巴巴

Category

Video (New) - Social Impact & Awareness

Product
2026
London Design Awards - TOUTOU Instant Wealth (Ma Shang You Qian) Wallet

Entrant

Hubei Toutou Leather Goods Co., Ltd.

Category

Product Design - Fashion