London Design Silver

2026

MASTER ROSHI

Entrant

Minhua Fang

Category

Conceptual Design - Entertainment

Client's Name

Country / Region

United States

MMMMMASTER ROSHI – On The Commute was created for a friend who loves turtles, chicken drumsticks, and bubble tea. Inspired by his personality and daily habits, I designed a cheerful character that combines these elements into a playful and memorable visual identity.

The turtle shell became a functional backpack, providing both storytelling value and practical design opportunities. Small details such as snacks, drinks, and travel accessories help reinforce the character’s lifestyle and make the design feel relatable, humorous, and fun.

More Silver Winners
Product
2026
London Design Awards - Momcozy Breast Milk Storage Pitcher

Entrant

Shenzhen Root Innovation Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Product
2026
London Design Awards - Momcozy Smart Wearable Thermometer

Entrant

Shenzhen Root Innovation Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Product
2026
London Design Awards - Olbia

Entrant

Ostuni Lighting Studio

Category

Product Design - Lighting

Product
2026
London Design Awards - Ridge Relay: Youth Cycling Intercom
Self-initiated Project

Entrant

Baijiazhuang Primary School

Category

Product Design - Sports Equipments