London Design Silver

2026

MASTER ROSHI

Entrant

Minhua Fang

Category

Conceptual Design - Entertainment

Client's Name

Country / Region

United States

MMMMMASTER ROSHI – On The Commute was created for a friend who loves turtles, chicken drumsticks, and bubble tea. Inspired by his personality and daily habits, I designed a cheerful character that combines these elements into a playful and memorable visual identity.

The turtle shell became a functional backpack, providing both storytelling value and practical design opportunities. Small details such as snacks, drinks, and travel accessories help reinforce the character’s lifestyle and make the design feel relatable, humorous, and fun.

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