Recognising excellence in digital platforms, user experience, and service innovation across business, lifestyle, healthcare, and education.
The London Service Design Awards honours exceptional service experiences and celebrates innovative solutions that improve how people interact with brands, digital platforms, and public systems. This category recognises strategic thinking and thoughtful design in creating intuitive, efficient, and human-centred services across industries — from healthcare, finance, and education to hospitality, retail, and the public sector.
As part of the London Design Awards, this category invites submissions from service designers, UX and CX professionals, design consultancies, in-house innovation teams, tech innovators, and cross-disciplinary collaborators worldwide. Whether you're redesigning customer support systems, enhancing patient experiences, or transforming public services, the London Service Design Awards offers a prestigious platform to showcase your strategic creativity.
Submit your service design project and demonstrate how well-designed services enhance lives, build trust, and deliver real-world impact.
All designers are eligible to submit work in-progress, complete or conceptual designs. Winners are determined by one entry, and not an entire body of work, so careful selection should be observed.
The London Design Awards makes every effort to keep entry costs affordable. Rather than charging it per entry, an annual administrative fee is charged to cover costs like printing, mailing and data organisation. For this reason, each participant is charged a flat $30 annual administrative fee. When all participants pay the same low fee, those submitting more than one entry will benefit more.
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2025 S2 Entry Period |
Early Bird 27 Jun 2025 - 25 Jul 2025 |
Regular 26 Jul 2025 - 4 Sep 2025 |
Final 5 Sep 2025 - 9 Oct 2025 |
Final Extension 10 Oct 2025 - 7 Nov 2025 |
| Professional 1st Entry | $209 | $219 | $239 | $249 |
| Additional Category | $149 | $159 | $179 | $189 |
| Additional Entry | $209 | $219 | $239 | $249 |
Results Announcement: 19 Dec 2025 |
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* You may submit an entry into multiple categories at the same time. The first Category will be charged as per the original submission fee. Additional categories (2 or more) will be charged as such.
* Fees are non-refundable. Withdrawn entries (whether withdrawn by entrant, or by the London Design Awards for entrant's failure to comply with the entry rules) will NOT be refunded.
PROJECT DATE
Work submitted must have been created within the last 5 years.
| Benefits / Winning Level | Design of the Year |
Platinum Winner |
Gold Winner |
Silver Winner |
|---|
| LITO Statuette | ⬤ | |||
| Appearance on Winners Highlight Page | ⬤ | |||
| Mentioned in Winner Press Release | ⬤ | |||
| Mentioned in London Design Awards e-Newsletter | ⬤ | ⬤ | ||
| Mentioned in Media Partner Website – Muse.World | ⬤ | ⬤ | ||
| Dedicated Social Media Post | ⬤ | ⬤ | ⬤ | |
| Winner’s Interview | ⬤ | ⬤ | ⬤ | ⬤ |
| Dedicated Winner’s Profile/Page | ⬤ | ⬤ | ⬤ | ⬤ |
| Eligible to Purchase LITO Statuette | ⬤ | ⬤ | ⬤ | ⬤ |
| Press Release Template | ⬤ | ⬤ | ⬤ | ⬤ |
| Winner Certificate | ⬤ | ⬤ | ⬤ | ⬤ |
| Winner Badge | ⬤ | ⬤ | ⬤ | ⬤ |
| Digital Congratulatory Letter | ⬤ | ⬤ | ⬤ | ⬤ |
Kindly provide a synopsis of your design of approximately 350 words. The brief should strengthen your entry, as well as providing the jury a better understanding of your project. A written translation or adaptation of non-English entries is highly recommended.
The submissions should be saved in a flattened JPEG or JPG format. (Keep them under 4MB, 1,200px wide is preferable, 300dpi, RGB).
Entries with audio/video must be submitted with a direct URL that will take judges directly to the work:
Upload video/audio to Vimeo/YouTube/Youku.
Paste the URL link into the URL field.
