London Design Awards interviewee - Pavit Gujral

1. Please give us a brief bio of yourself and your design background.

I am an award-winning Jewelry Designer & Gemologist who aims to be the

2. What made you become/why did you choose to become a designer/artist?

Being brought up in a country immeasurably wealthy in culture and craftsmanship has impacted my tendency toward design. From an exceptionally young age, I realized that I would like to be in the design industry, particularly shoes. However, my affection for gemstones drove me towards jewelry and I proceeded to seek my Graduate Gemology degree at the eminent Gemological Institute of America, New York. I have an exceptionally amazing bond and love for nature and animals, and they have significantly impacted my designs. As an individual, I am drawn to things that are bold and unique, and similar qualities are visible in my designs.

3. Tell us more about your agency/company, job profile, and what you do.

I am the CEO and head designer of my company,

4. What does “design” mean to you?

Design for me is an expression of emotions and a means to tell stories. It involves the thoughtful and deliberate arrangement of elements, often guided by aesthetic and functional considerations. Overall, design is a broad and multifaceted discipline that combines artistic vision to create pieces that are unique, aesthetically pleasing, and meaningful. Your design style should always represent who you are.

5. What’s your favorite kind of design and why?

My favorite kind of design is when I can bring nature to life combined with unique color combinations and finesse.

6. To you, what makes a “good” design?

In jewelry design, several factors contribute to what is considered a "good" design. I follow five elements of designs myself which help me curate bold and bespoke pieces. Firstly, all my designs are inspired by nature

7. How did you come up with the idea for your award-winning design?

All my pieces are inspired and have a story to tell! I have various collections inspired by nature, animals, travels, and scuba diving. The

8. What was your main source of inspiration for this design?

Let us start talking about the Award-winning

9. Do you think your country and its cultural heritage has an impact on your design process?

Born in Calcutta, and raised in Chandigarh, India, I had exposure to two completely different and unique cultures. Calcutta is all about art, history, and chaos, whereas Chandigarh is a relatively modern and well-planned city. Both cities have played a vital role in inculcating my interest in art and design. I take inspiration from nature, architecture, and my travels, and being a certified scuba diver has also sparked my unmatched love for marine life.

10. Congratulations! As the winner of the London Design Awards, what does it mean to you and your company and team to receive this award distinction?

I

11. Can you explain a bit about the winning work you entered into the London Design Awards, and why you chose to enter this project?

All of my designs are very special to me, as I have already said that jewelry designing is very sacred to me, hence I try to develop designs that have a remarkable identity of them all, inspired and bespoke designs such as the

12. What were the main challenges you faced during the design process, and how did you overcome them?

Designing is quite a complicated process indeed, the design process starts with an inspiration or idea which is then conceptualized into a sketch and 3D render. The finalization of the design takes most of the time as it requires a lot of skill and understanding to perfect a design. If we look at some of my designs which are especially inspired by the animal kingdom such as the Squirrel Ring, Al Maha Brooch, and Langur Earrings, they have been quite challenging to get the anatomy exact. Once, the designs are finalized, I make sure to pick just the exceptionally rare exotic gemstones to adorn my designs. Since I have immense love for my craft, I do not see the challenges as hurdles, I look at them as opportunities to create rare and bespoke jewels.

13. How do you think winning this award will impact your future as a designer?

I think that winning an award or competition highlights how truly notable and outstanding one

14. What are your top three (3) favorite things about the design industry?

1. Freedom of expression and the boldness & confidence with which people are creating art.

2. I love how different fields of the design industry are interconnected with each other! I so many times take inspiration from architecture and patterns in my designs!

3. Bringing like-minded people together and creating a community.

15. What sets your design apart from others in the same category?

My pieces are bold, inspired, unique, and trendsetting. In my opinion, what sets my designs apart from others is the use of exotic and rare colored gemstones, which are unique and distinct in their own right! My designs have been set in 18K gold and handcrafted with true craftsmanship and skills which also adds a distinct feature to their appeal. If one were to look across all my collections, be it

16. Where do you see the evolution of design industry going over the next 5-10 years?

While the jewelry design industry has grown at a much faster pace in the last few years, predicting its rampant growth in the next 5-10 years is a challenging trajectory. Bigger, bolder pieces are making a comeback with unique color combinations. Men

17. What advice do you have for aspiring designers who want to create award-winning designs?

I would firmly advise them to follow their gut and art style! Be bold, without the fear of what people think. Create inspired pieces that tell a story. That will always be very personal to you and your experiences and style

18. What resources would you recommend to someone who wants to improve their skills in the design industry?

The design industry offers a wide variety of options to explore, learn and grow. While designing is a talent, one can explore endless possibilities to improve their skills. Specifically talking about the jewelry design industry, one must attend jewelry design workshops and join reputed designing courses. Studying Gemmology really changed my outlook toward designing. I started using a variety of unique gemstones and colors that I didn

19. Tell us something you have never told anyone else.

While I have a passion for gemstones and enjoy making jewelry, jewelry isn't my only true passion! One thing that truly makes me happy is being around animals and one day I would like to live on a big farm with lots of animals.

20. Who has inspired you in your life and why?

Lady Gaga! Her bold and fearless style inspired me to be the

21. What is your key to success? Any parting words of wisdom?

My key to success is continuous learning; embrace a lifelong learning mindset. The world is constantly evolving, and staying curious and open to new knowledge and skills is crucial for personal and professional growth. Believe in yourself, have confidence in your abilities, and believe that you have what it takes to achieve your goals. Self-belief is a powerful driving force that can help you overcome obstacles and reach new heights. Enjoy the journey; while it's important to have goals and strive for success, don't forget to enjoy the process. Celebrate milestones, find joy in the small victories, and relish the journey toward your goals.

Winning Entry

2023
London Design Awards Winner - Giza Collection by Pavit Gujral Designs
Pavit Gujral
Giza Collection

Entrant Company

Pavit Gujral Designs

Category

Product Design - Jewellery

2023
London Design Awards Winner - Octopus Ring by Pavit Gujral Designs
Pavit Gujral

Entrant Company

Pavit Gujral Designs

Category

Product Design - Jewellery

2023
London Design Awards Winner - Langur Earrings by Pavit Gujral Designs
Pavit Gujral

Entrant Company

Pavit Gujral Designs

Category

Product Design - Jewellery