London Design Silver

2024

knzu Cosmetics

Entrant Company

Yuewei Shi

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

United States

Knzu Cosmetics is dedicated to empowering individuals with skin conditions to express their natural beauty with confidence. Our dermatologist-formulated foundations are designed for sensitive skin, offering effective coverage for scars and discolorations. We understand the challenges faced by those with sensitive skin, which is why our products are designed not only to address specific skincare needs but also to provide essential mental support.

We are committed to fostering confidence and self-esteem by offering individuals with skin concerns choices and support in their skincare journey, celebrating and enhancing their natural beauty. Through our range of foundations tailored to provide light or optimal coverage for all skin tones, we aim to empower individuals to feel comfortable and confident in their own skin.

Drawing inspiration from the Japanese art of Kintsugi, which involves repairing broken pottery with gold, knzu embraces the philosophy of celebrating imperfections. The packaging design aims to convey the message that you are beautiful just as the unique individual you are. Each product is housed in ergonomically designed bottles, ensuring ease of use with a secure grip.

Our gift set packaging design blends traditional Japanese gift wrapping with modern aesthetics. Wrapped in natural textured paper and secured with a ribbon, the box features a pattern outside that symbolizes cracks in pottery. The “Kintsugi bottles” are revealed upon opening, offering a unique unboxing experience that reflects our journey of transforming perceptions of “imperfections”. The gift box is also designed to be displayed as shown, allowing customers to share their gifts on social media platforms and enhancing the unboxing experience.

Knzu Cosmetics is more than just a cosmetics brand; it's a movement towards embracing individuality, celebrating natural beauty, and instilling confidence in every customer who chooses to embark on this journey with us.

Credits

Designer, illustrator
Yuewei Shi
Art direction, instructor
Stephen Moss
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