London Design Platinum

2024

”McDonald's Three Brothers“ Pop-up Store China

Entrant Company

牛油果设计 NYGDESIGN

Category

Architectural Design - Pop-Ups & Temporary

Client's Name

McDonald's

Country / Region

China

Team NYGDESIGN built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.

Credits

牛油果设计 NYGDESIGN
Xilan Yang
牛油果设计 NYGDESIGN
Li qi
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