2024
”McDonald's Three Brothers“ Pop-up Store China
Entrant
牛油果设计 NYGDESIGN
Category
Architectural Design - Pop-Ups & Temporary
Client's Name
McDonald's
Country / Region
China
Team NYGDESIGN built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.
Credits
Entrant
牛油果设计 NYGDESIGN
Category
Architectural Design - Public Art & Public Art Installation
Entrant
JING DIRECTOR STUDIO & :PLAYFUL DESIGN STUDIO
Category
Conceptual Design - Exhibition & Events