2024

”McDonald's Three Brothers“ Pop-up Store China

Entrant Company

牛油果设计 NYGDESIGN

Category

Architectural Design - Pop-Ups & Temporary

Client's Name

McDonald's

Country / Region

China

Team NYGDESIGN built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.