2024
”McDonald's Three Brothers“ Pop-up Store China
Entrant
牛油果设计 NYGDESIGN
Category
Architectural Design - Pop-Ups & Temporary
Client's Name
McDonald's
Country / Region
China
Team NYGDESIGN built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.
Credits
Entrant
Beijing Zero-G Space Decoration Design Co., Ltd
Category
Interior Design - Commercial
Entrant
Hangzhou Citta Brand Management Co., Ltd.
Category
Product Design - Accessories
Entrant
Xiagushuyu Commercial Space Design Planning Co., Ltd.
Category
Interior Design - Retails, Shops, Department Stores & Mall