2024
”McDonald's Three Brothers“ Pop-up Store China
Entrant Company
牛油果设计 NYGDESIGN
Category
Architectural Design - Pop-Ups & Temporary
Client's Name
McDonald's
Country / Region
China
Team NYGDESIGN built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.
Credits
Entrant Company
Baidu Online Network Technology (Beijing) Co., Ltd.
Category
Conceptual Design - Artificial Intelligence (AI)
Entrant Company
REUP ART DESIGN
Category
Interior Design - Restaurants & Bars
Entrant Company
Rob Mills Architecture & Interiors
Category
Architectural Design - Conceptual