London Design Gold

2024

Blu Bar 1000 Launch Campaign

Entrant Company

Missouri Creative

Category

Communication Design - Campaigns / Advertising

Client's Name

Blu

Country / Region

United Kingdom

Missouri created a truly head turning launch campaign for leading vape brand Blu, showcasing the market leading puff count and superior flavour delivery of Blu's newest disposable vape offering, Blu Bar 1000. Optimising the brand's vivid and vibrant 'flavour burst' core brand asset, this was a bold, bright and visually arresting campaign - colourful, exuding positive vibes and with non-clever, 'cut to the chase' headlines. The campaign brightened people's days in-store and and out of home across the capital, with the creative really singing at two of London's most notable OOH sites - the external screens at Tottenham Court Road's iconic Outernet and a 3D 96 sheet billboard in Shoreditch. The campaign resulted in Blu's share of the UK's disposable vape market reaching an all time high.

Credits

Senior Account Director / Missouri
Simon Fordham
Executive Creative Director / Missouri
Liam McHugh
More Gold Winners
Interior
2024
London Design Awards - NestWorks

Entrant Company

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Interior Design - Office 

UX Design
2024
London Design Awards - Product design for Farm Day,  E‑commerce Marketplace

Entrant Company

Dmytro Kulykov

Category

User Experience Design (UX) - Best User Interface / Experience

Interior
2024
London Design Awards - CITY PARK

Entrant Company

INTERNATIONAL TRADE REAL ESTATE GROUP LIMITED/CHINA RAILWAY CONSTRUCTION REAL ESTATE GROUP CO.,LTD.

Category

Interior Design - Residential 

Landscape
2024
London Design Awards - Dreaming in the Lotus Bay
Wister Wenbing Wu & Lingling Li

Entrant Company

W. W. Designs, Inc.

Category

Landscape Design - Residential Landscape