London Design Gold

2024

Blu Bar 1000 Launch Campaign

Entrant Company

Missouri Creative

Category

Communication Design - Campaigns / Advertising

Client's Name

Blu

Country / Region

United Kingdom

Missouri created a truly head turning launch campaign for leading vape brand Blu, showcasing the market leading puff count and superior flavour delivery of Blu's newest disposable vape offering, Blu Bar 1000. Optimising the brand's vivid and vibrant 'flavour burst' core brand asset, this was a bold, bright and visually arresting campaign - colourful, exuding positive vibes and with non-clever, 'cut to the chase' headlines. The campaign brightened people's days in-store and and out of home across the capital, with the creative really singing at two of London's most notable OOH sites - the external screens at Tottenham Court Road's iconic Outernet and a 3D 96 sheet billboard in Shoreditch. The campaign resulted in Blu's share of the UK's disposable vape market reaching an all time high.

Credits

Senior Account Director / Missouri
Simon Fordham
Executive Creative Director / Missouri
Liam McHugh
More Gold Winners
Interior
2024
London Design Awards - YUESHAN MANSION
CHINA OVERSEAS PROPERTY

Entrant Company

SHENZHEN FREEFORM DESIGN CO .,LTD .

Category

Interior Design - Residential 

Conceptual
2024
London Design Awards - Timeless Grove

Entrant Company

AmbiWishes Information Technology Co., Ltd. & AmbiWishes Technology Inc.

Category

Conceptual Design - Public Space

Interior
2024
London Design Awards - Starstone - SHIBEN Brand Flagship store

Entrant Company

Guangzhou Focus Architectural Design Consulting Co., LTD

Category

Interior Design - Retails, Shops, Department Stores & Mall

Packaging
2024
London Design Awards - XIYES GIFT TEA
XIYES

Entrant Company

FENG Design Studio

Category

Packaging Design - Luxury